People who help us decide what and whether to buy.
See that photo? It’s a picture of success. Your success. Because you might say your success is Lorna Riley’s business.
The world discovered Lorna’s sales talent when she was in the middle of a career in education and raising a family. She was put to work – first on a sales team, and then, when she broke all records in closing deals, in managing that sales team.
So, a trained teacher, Lorna did it “by the books.” That is, taught the way she’d been taught to teach. Break it down into elements, spool it out in rational order, start with the fundamentals, prepare thoroughly, speak clearly, and keep it interesting.
What resulted was a massive collection of original training material, and Lorna flying around the country delivering fun, funny, intensive, and effective week-long courses in sales, customer service, and management.
She designed coordinated systems on those topics, with extensive (over a hundred or more) sets of modularized lessons on each, and used them in:
- in-person training (which earned her a CSP, the most prestigious certification in the country for professional speakers),
- published audio recordings (about such topics as time and memory management, and the three most important skills for creating success), and
- a series of books (like 76 Ways to Build a Straight Referral Business, ASAP!, Quest For Your Best, and Off the Chart Results for Organizational Development).
And that was just the beginning!
Lorna has now turned the whole spectrum of that knowledge, experience, and educational material into an online training system, enhancing it with all the added benefits of the internet.
Lorna wanted to provide people on sales, customer service, and leadership teams not just with a way to learn the training skills they need to succeed, but also with a systematic plan that enables you to take responsibility for that success. Your own, and the entire company’s. (Clear proof of her management experience, isn’t it?) So hundreds of Lorna’s carefully crafted lessons are structured into what’s called a Managed Accountability Plan. They can be watched, tracked, assessed, and reviewed on line.
“Chart Learning Solutions delivers high-impact performance results that train & retain sales, customer service, and leadership talent. Through our unique blended solution, we build a culture of continuous improvement, common language, guarantee accountability, and foster meaningful dialogues between employees and managers to ensure skills and behaviors meet business objectives. Chart’s Sales Cycle “Managed Accountability Plans” (MAPs™) saved GMCR over $3.5M and are required for all their “AFH” sales people. With our on-demand on-line courses, we create continuous learning accountability, enhanced employee/manager relationships, build a common language, integrate a unified sales, service, and leadership process among a geographically dispersed workforce, reduce costs, and produce measureable results. This is achieved with Chart’s blended eLearning multimedia tutorials, online quizzes, Application Activities, Accountability Application Meetings, Goal Action Planners, on-line reporting, coaching guides and live Coaching.”
Any description of Lorna Riley would be completely unfinished if it didn’t include a bit about one of her one-of-a-kind works of art: The Movie Lover’s Cookbook aka Reel Meals. It’s a coffee-table cookbook with page after page of photographs of unforgettable eating scenes from world-favorite movies — next to the recipe for what they’re eating in each “reel meal”! (What comestibles did the Marx Brothers clobber each other with in Duck Soup? What hors d’oeuvres did Audrey Hepburn dine on in Breakfast at Tiffany’s?)
Lorna wrote and produced this gem pre-internet, when specific photos from specific scenes in movies were really hard to get your hands on, and even harder to get legal rights to use. Tragically for lovers of cool things, it’s a classic that’s out of print now. Just had to mention it because it might be the best example, beyond her success as a success guru, of the brilliant creativity Lorna cannot keep a lid on.